Mastering the TikTok “New Release” Feature: A Comprehensive Guide on Setup and Optimization

Mastering the TikTok “New Release” Feature: A Comprehensive Guide on Setup and Optimization

Unveiling the Power of TikTok’s “New Release” Feature

Welcome to a fresh and innovative way to spotlight your latest music on TikTok. The “New Release” feature is designed to enhance your music on the platform like never before! With this exciting addition, your latest tracks will gain increased visibility and engagement, ensuring your fans are always in the loop with your newest releases.

How the TikTok “New Release” Feature Works

  1. Automatic Application of “New” Tag: When you launch a new track on TikTok, our platform will automatically apply the “new” tag to your song in three crucial areas within the app:
    • Sound Detail Page: Your new track will be distinctly marked with a “new” tag, grabbing the attention of fans who visit the Sound’s Detail Page.
    • For You Page: Every video that features your new song will display the “new” tag, ensuring your latest music is prominently showcased on the For You Page.
    • Music Tab: Your new release will also be displayed with the “new” tag within the music tab, making it easier for fans to discover and engage with your latest tracks.
  2. Highlight and Pin Your New Release: As an artist, you now to highlight and pin your new release within your Music Tab. This means your latest release will be given prime visibility, creating maximum exposure for your fanbase.

Setting Up the TikTok “New Release” Feature

  • Enable the Music Tab: To use this feature, you need to enable the Music Tab. To get the Music Tab, please fill out this form:
  • Ensure your song has been delivered to TikTok: The “new” tags will appear automatically 14 days before your release date and continue to be displayed for 30 days after the release.

Maximizing the Impact of Your New Release

  • Encourage Your Fans: Motivate your fans to create more videos using your new song! The frequency of the “new” tagged songs within the For You Page is directly linked to the number of videos created with your song. Use the hashtag #NewMusic to extend the reach of your latest release.

The TikTok “New Release” feature is a powerful tool for artists looking to promote their latest music. By understanding how to set up and make the most of this feature, you can ensure your new songs get the visibility and engagement they deserve. So, get ready to take your music promotion to the next level with TikTok’s “New Release” feature!