Facebook just buried all your posts behind a tab

We already know that most of your Facebook posts never get to your fans. Now Meta is splitting its Feed in two, and the Main feed – the one that appears when you open the app – is entirely driven by algorithm-based discoveries from Reels, Stories, and other content.

If this new Main feed feels much like TikTok, it’s supposed to.

There is a second Feeds tab which includes a chronological feed of recent posts from friends, groups, people things, and Pages that you follow.

In theory, that’s good news, if – and it feels like a big if – fans click on that tab.

“One of the most requested features for Facebook is to make sure people don’t miss friends’ posts,” Meta CEO Mark Zuckerberg wrote in a Facebook post announcing the changes. “So today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further.”

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

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