Why Isn’t Spotify Raising Prices? — ‘Competitive Weakness’

Why Isn't Spotify Raising Prices? — 'Competitive Weakness'

Photo Credit: Aidan Bartos With music streaming prices going up, why isn’t Spotify raising prices? One analyst says it’s because Spotify is at a competitive weakness compared to its rivals. According to New Constructs CEO David Turner, keeping prices low is simply Spotify’s survival strategy against its rivals. “It speaks to the relative competitive weakness […]