TikTok is less important for music than thought!
A new report by IFPI shows that fewer people watched short-form videos (TikTok, Reels, Shorts …) with music in 2022 than last year. In 2022, we listened to music for an average of 20.1 hours per week. Last year, the figure was 18.4 hours. Countries that clearly surpass that average include India (25.7 hours), China […]
UMAW Launches Anti-Merch Cut Campaign, #MyMerch
Photo Credit: Yohann Libot The Union of Musicians and Allied Workers (UMAW) is launching a campaign against merch cuts for venues. The challenges that artists face in touring means they’re more dependent than ever on merchandise sales. Many venues and festivals require merch cuts, sometimes between 15% and 35%, just to sell merch at the […]
