We are thrilled to unveil our first DSP Integration of 2023: Peloton. As a leader in home fitness equipment and online services, Peloton offers a wide range of health and wellness content, including fitness classes, through a paid subscription. Users can access this content on a streaming or on-demand basis, and it is curated by Peloton’s music supervisors and fitness instructors who select tracks from a programming library to add to the Peloton Content. While users can access specific pieces of Peloton Content, they cannot rewind or skip within the content or choose to play a specific track outside of the Peloton Content. However, Peloton does make a list of music featured in a piece of Content available to users.
Peloton offers two types of subscriptions to users: the Hardware Subscription, which is accessible through Peloton’s home fitness equipment, and the Digital Subscription, which is accessible through a mobile application.