NEW DSP : Facebook & Instagram
[vc_row][vc_column width=”1/1″][vc_column_text]A few months ago we announced we had entered into a deal with Facebook to work with, develop and implement a rights management and royalty payment/reporting system. We are now entering the next phase of this deal and will be commencing deliveries to Facebooks Audio Library. The Audio Library is the central hub which Facebook will be exploring many different ways to bring music to the Facebook community. So far these include;
Share Videos with Music on Facebook
Facebook is working to enable people around the world to include music in their videos on Facebook, opening up more options for creativity and sharing memories with friends and family. Facebook is testing this in several markets currently.
Lip Sync Live
Facebook is starting to roll out Lip Sync Live, which lets you lip sync to songs. To try it out, choose the Lip Sync Live option when starting your Live video. After selecting a song from the song list, you can also add a description and customize your video with masks or a background. When broadcasting with Lip Sync Live, friends will see the artist and song highlighted on the video and can tap to follow the artist on Facebook.
Instagram Music Stories
Similar to adding emojis/GIFs, users will now have the option to add music by tapping on the sticker icon – searching/browsing for a song, selecting the best segment to match their story – and posting. When friends watch the story, they’ll hear the clip the user chose playing over their photo or video. They’ll also see a sticker with the song title and artist name.
Facebook is rolling out these features out over a period of time – starting with iOS, with Android following in the coming weeks. Additionally, they will be adding more songs on a regular basis and, as such, you may not see your titles included right now. Facebook has assured us that they are working hard to activate Audio Library feeds and match recordings with publishing data, prioritizing top performing content. There is no defined timeline, however, more content will be made available in the near-future as this product is rolled out further.[/vc_column_text][/vc_column][/vc_row]