NOXU Music Group
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- NOXU Recordings
- NOXU Deep
- NOXU Radio
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TikTok has introduced Artist Certification in 18 territories, providing musicians with a streamlined way to identify themselves on the platform. This certification comes with access to exclusive promotional features and tools, enhancing the overall experience for artists. Notably, the certification is currently available in specific territories, and feature availability may vary depending on the region.
GB (United Kingdom), IE (Ireland), DE (Germany), JP (Japan), KR (South Korea), ANZ (Australia and New Zealand), US (United States), CA (Canada), FR(France), IT (Italy), ES (Spain), BR (Brazil), MX (Mexico), CO (Colombia), TR(Turkey), NG (Nigeria), LB (Lebanon), ZA (South Africa)
Artists can obtain certification directly through the TikTok app on their mobile devices by following the link here. During the application process, it is necessary to enter your artist name and locate your profile, followed by verifying the account with screenshots from an existing artist profile on a streaming or distribution platform. The requirements are listed on the relevant page (See the mobile images below).
Important – This process is not compatible with desktop devices. The approval process typically takes around 7-10 days.
The TikTok Music Tab, identifiable by the music symbol, is a key feature for certified artists. It serves as a centralised space displaying all of an artist’s official TikTok sounds. To be eligible for this feature, artists must be certified and have delivered three tracks to TikTok through the supply chain. The Music Tab allows artists to showcase their latest releases prominently by pinning them to the top of the tab.
With the “By Artist” feature, artists can pin their own videos or a video of their choice in the first or second slot on the music detail page. This adds a personalised touch to their profile and allows for strategic content placement.
The ‘Artist’ tag is automatically applied to a profile when the ‘Artist Account’ status is active. This means the artist is certified, has the Music Tab enabled, and has delivered three or more tracks to TikTok through the supply chain. The tag ensures easy identification for users and potential new fans.
The ‘New Release’ tag is a dynamic feature designed to highlight and promote an artist’s new music. Videos containing their most recent release will display a ‘New’ tag. This tag also appears on the music detail page for the artist’s latest release and other releases.
TikTok has become a powerful platform for musicians to connect with new fans and break through the noise. The social video app recently introduced Artist Accounts, giving music creators free tools to maximize discovery and promotion on TikTok.
Artist Accounts serve as a digital hub for music on TikTok. Any artist or band that has released music can sign up. According to TikTok, the accounts allow fans to:
Artists gain access to a suite of features designed to boost discovery, promotion, and fan engagement. Some of the top tools include:
Identify yourself as a musician on TikTok. Get the verified tag by uploading at least 4 songs. This lets fans easily find artists on the platform.
Highlight a new single, album or remix for up to 14 days before and 30 days after its release date. Get placement on music discovery pages to amplify awareness.
Curate your entire catalog in one centralized hub. Keep fans up to date as you automatically add new music releases.
Pin a favourite video, like one promoting an upcoming drop, at the top of your profile for increased visibility.
Give fans insight into your creative process. Stories help connect listeners on a deeper level and foster loyalty.
Signing up takes just a few taps via the TikTok mobile app. Don’t miss out on these powerful promotion and discovery tools. Open this link on your phone.
Unveiling the Power of TikTok’s “New Release” Feature
Welcome to a fresh and innovative way to spotlight your latest music on TikTok. The “New Release” feature is designed to enhance your music on the platform like never before! With this exciting addition, your latest tracks will gain increased visibility and engagement, ensuring your fans are always in the loop with your newest releases.
The TikTok “New Release” feature is a powerful tool for artists looking to promote their latest music. By understanding how to set up and make the most of this feature, you can ensure your new songs get the visibility and engagement they deserve. So, get ready to take your music promotion to the next level with TikTok’s “New Release” feature!
Pssttt… Don’t tell anyone, but we have all the inside secrets from Facebook themselves.
Last month we attended the Facebook Loves Music event at the Facebook headquarters in London. A premiere event that we couldn’t turn down and we hope there will be many more to come. We found it so beneficial and interesting, we just can’t keep it to ourselves any longer!
So, here’s an exclusive, yep you better feel special, only the best for you, with all the key information and facts we found out.
Social media is continually increasing at a fast pace and people’s attention span is getting shorter and shorter, everyone is adapting, therefore their attention span is decreasing rapidly. That’s right, we now have the attention span of a gold fish. Not nice to hear is it? Although it is true. But this being said, we do hope we can keep your attention for just a little longer to help your platforms grow to their full potential.
Prepare yourself, we have another shocking fact coming your way. Did you know in a day, on social media, the average person scrolls through the equivalent to the whole length of Big Ben in London. You might deny that you even do it yourself, but time flies when you’re scrolling through.
Now imagine how much content per second is scrolled – this is mind blowing and means you have about 1sec or less to capture your audience in the blink of an eye. Not long at all. So, grab ATTENTION!! FAST!! And make sure it counts. EVERY TIME!!
The ways in which audiences view social media (Three types of people)
We wonder which one you are? Maybe you are one of these, or a mixture of all?
70% On the go users (Pitch) fast content viewers with short attention span.
20% Learn forward (Play) looking through socials with slightly better attention span but not fully focused.
10% Lean back (Plunge) really looking through and taking all the information in.
How do I grab attention? Always make sure you broaden your horizons. It may sound cliche but when living and breathing the music industry, we know it can be hard to seek ideas or inspiration from other market sectors when your drowning in your own. But why not take full advantage of it all? Use all industries to help your expansion. It can really help outside the box thinking. For example, Fast Food chains. Yes, you read that right. Fast Food chains are always ahead of the game when it comes to social media, using all capabilities of their platforms in the most effective way.
To make it easier for you, here are a few accounts to check out right now…
McDonald’s – Stories are always engaging and on point. Taking an interesting flip on how to use GIFs/Emoji’s to tell a story.
KFC – Although some of you might not have agreed with the set Colonel Sanders played at Ultra Music Festival. They have certainly made a brand character and image for themselves that is universally recognised and playful through their platforms.
Burger King- Consistent images and colour use throughout, instantly recognisable to their audience, even without any logo branding, you’d still know who posted the content.
Not a fast food chain, but another interesting one.
Melody VR – Innovative VR company, check out their video content on socials which have consistent layouts and similar style throughout. They know how to make content stand out. You can’t miss them!
Make your life easier…
Tools and Resources you need to check out, go give them a quick google:
Partner Portal
Studios @ FB
Creator Studio
CrowdTangle
Top tips to take away…
Videos are great, but have you ever considered the people who are seeing them with the sound muted? Creating information and content for sound off is such an important consideration. A lot of people forget this aspect, but not anymore, right?
If the music is fast paced make sure the images/video clips represent this by the way they move, allowing rhythm. Makes sense? Think about it that way, the style can be seen without been heard. Think how many times you have watched a video with the sound off or scrolled passed one with the sound off. A lot!!
Top Tips on making videos…
Design:
Frame:
Play:
So next time you go to post on your socials, STOP! Remember these inside secrets, and they will be sure to increase your success rate every single time. Trust Facebook, they know what they’re talking about.